Meet the Beauty-Beverage Collab I’ve (Actually) Been Waiting For

Three of my favourite joys on this world are the seaside, make-up, and a wonderfully chilled glass of rosé. So when NARS introduced that they’d be doing a limited-edition collaboration between their Scorching Escape Assortment and Wölffer Property’s Summer season in a Bottle wine, I hopped in a automotive at a second’s discover and drove to the Wölffer Wine Stand in East Hampton to get an early preview.

The collab could seem a bit surprising at first (though beauty-alcohol crossovers have gotten increasingly more of A Factor in 2025), however the legacy make-up model and Hampton’s winery discovered fast widespread floor. “We’ve all the time been innovative in what we do—we put a non-alcoholic wine out earlier than anybody else did,” Joey Wölffer, the co-owner of Wölffer Property, tells me. “NARS is so targeted on artistry and craft, so it was such nice synergy.”